Why Are Wrangler Jeans So Expensive? (Here’s The Thing)

Why Are Wrangler Jeans So Expensive

Shopping for a perfect wardrobe can sometimes be tedious and challenging, especially when there are so many good jeans companies. Should you go with the new brands or stick with the traditional but expensive brands? Well, it depends. 

Wrangler is one of the most popular makers of authentic Western jeans in the United States. It was founded in 1904 and presently has its headquarters in Greensboro, North Carolina.

Wrangler’s good reputation as a manufacturer of authentic American jeans transcends history. But that doesn’t tell why the brand is expensive. 

Wrangler jeans are so expensive as they’re made from high-quality fabric. As a result, the jeans are durable, fitting, comfortable, and versatile enough for casual and office wear. However, you may need to break in your Wrangler jeans as some are stiffer while new.

How Expensive Are Wrangler Jeans?

Wrangler jeans may not be as expensive as some higher-end brands, but I can assure you that they’re premium quality jeans. The company remains true to its heritage and produces good-quality apparel to this day. 

For that reason, you can get yourself Wrangler jeans for $35 to $110. 

Wrangler jeans are very strong and some of the most robust trousers I know. Levi’s had the same robust jeans a few decades back, but they’ve shifted towards lighter, more aesthetically appealing jeans. 

The shift may be due to the perception that the modern-day jeans market prefers good-looking, lighter, and softer jeans for better flexibility. Nowadays, jeans wearers prefer a cloth that’s just strong enough not to split up but not too strong that it seems more suited for quarry work than everyday farm or office tasks. 

On the other hand, Wrangler retains its values and blends the traditional durability of its jeans with the contemporary looks and celebrity appeal. 

Wrangler jeans are not solely for cowboys and farmers. Additionally, despite facing stiff competition from the likes of Levi’s, their jeans still offer you the best value for money option.

Are There Better Deals on eBay and Amazon?

Yes. Wrangler’s Amazon page has good deals that are much cheaper than those in Wrangler’s official shop. However, don’t let the difference in prices confuse you. 

Jeans apparel listed on Wrangler’s official page falls in the designer-jeans category and may command a higher price tag. 

If you’d instead buy from their retail stores across the country, you’ll discover that the offers on Amazon are slightly cheaper. In fact, you’ll get a good pair of jeans such as the Wrangler Authentics Men’s Slim-Fit jeans for a price of $27. 

eBay also has a comprehensive collection of Wrangler jeans, but I wouldn’t recommend the store to anyone who needs a new pair of jeans. The store has all types of new and used “Wrangler” jeans; some are even as cheap as $15. 

Amazon has better Wrangler deals, and if you’d want to get one, go to the official Wrangler’s Authentic Amazon store. 

Are Wrangler Jeans Superior to Other Jeans?

As much as the company is dedicated to producing high-quality jeans, it has gradually added belts, shirts, shorts, and jackets into its clothing line-up. I wouldn’t conclude that their jeans are far superior to other brands in all categories, such as comfort, durability, fit, or pricing. 

However, I would say that they’re more robust, durable, and fitting than most mid-range jeans from competing companies. They may not be flashy, but they will serve you well. 

Wrangler made durable and comfortable jeans for cowboys and rodeos in its earlier years. And to this day, the company prefers to create apparel and accessories that are good-looking but at the same time robust.  

Furthermore, in terms of pricing, Wrangler jeans are better priced than most other jeans that you can think of in the jeans market. If you buy a $30 pair of Wrangler jeans trousers, be sure that you’re getting a suitable apparel fit for that price. 

Therefore, Wrangler is more of good production processes, dedication to their American heritage, and direct marketing.

What’s Wrangler’s Fit Guide?

Wrangler jeans are good fitting as most of their clothes have a standard and perfect fitting feel. They’re not excessively baggy or too tight that you might end up experiencing discomfort, especially when horse riding or while driving. 

And if you’re not sure of your perfect jeans size, Wrangler has a fit guide to aid you in finding a perfectly fitting one. 

Pro tip: Next time, before you go into a store to buy Wrangler jeans, go through the company’s fit guide. It will save you a lot of time as you will avoid second-guessing to find a good fit.

Why Are Wrangler Jeans Popular With Cowboys?

Wrangler is one of the few companies that have remained true to their customer base over the years. Currently, there’s a trend towards aesthetics over robustness in the jeans industry. 

It may be due to a reduction in the number of Americans doing menial and rugged jobs over the past few decades. 

Therefore, jeans lovers are now donning jeans as a fashion item, not for their toughness. Well, that might be the case apart from the cowboys and rodeos who ride for extended periods on horsebacks. 

Horse riding necessitates tough but comfortable clothing to protect the crotch from friction while riding. Additionally, they need jeans trousers that are strong enough to protect them if something goes wrong while riding and they fall to the ground. 

Wrangler recognizes this market segment and continues making jeans that are good for horse riders and farmers. In fact, Wranglers are much preferred down South, where their popularity is growing daily. 

Final Remarks

Wrangler distinguishes itself from other jeans companies as it continues making apparel that’s a blend of functionality and appeal. Their jeans are very durable, won’t fade as much, and are better suited for the outdoors. 

Nowadays, the company is an upcoming leader in environmental sustainability. 

It’s collaborating with Infinited Fiber, a Finnish biotech company, to produce jeans that blend recycled textile and Wrangler’s Indigood

Finally, if you prefer tough-looking but very comfortable and fitting jeans trousers, Wrangler is your best fit. 


Men’s Jeans & Apparel on Sale

Indigood – Keep Water Where It Belongs

Men’s Jeans Fitting Guide – Wrangler

Amazon.com: The Official Wrangler Store

Wrangler’s Men’s Jeans for Sale eBay

Wrangler Authentics Men’s Slim Fit Straight Leg Jean